Welcome to Wroxham

We teamed up with quit smoking missionaries, Riot Labs, to help tell the story of Wroxham FC - the tiny Isthmian North League club who claim they missed out on Wrexham’s Hollywood owners Ryan Reynolds and Rob McElhenney’s investment by just ONE letter.

What we did

We teamed up with quit smoking missionaries, Riot Labs, to help tell the story of Wroxham FC - the tiny Isthmian North League club who claim they missed out on Wrexham’s Hollywood owners Ryan Reynolds and Rob McElhenney’s investment by just ONE letter. We phased out a 3-part mockumentary of the club, racking up over 500k views and landing heaps of media coverage including a segment on BBC Breakfast. Riot Labs used the partnership to target non-league football to help fans quit smoking, including declaring Wroxham FCs iconic 50-person Kenny Cooke stand smoke-free.

More of our international ideas

We've led more brand fame driving work than you can shake a pitchfork at, take a look for yourself!

Boris “Break Glass in Case of Emergency”

We jumped on the political agenda and the chaos within the Conservative party for Riot Labs in the run up to the election - after new legislation on vaping was announced.

Vanarama Sparks National Whodunnit?

We supported on the media strategy for Vanarama’s 8th season as title sponsor of the National League, by leveraging the stardust of Tinseltown that had arrived at Wrexham FC thanks to new owners Ryan Reynolds and Rob McElhenney.

Tea for Morgan

We jumped on the news agenda when US Soccer Star Alex Morgan mocked us Brits by sipping tea after netting a goal against England in the Women's World Cup.

Want to be famous?

Find out more about our unique approach to brand fame driving ideas and what we can do for your brand or agency.