Welcome to Wroxham

We teamed up with quit smoking missionaries, Riot Labs, to help tell the story of Wroxham FC - the tiny Isthmian North League club who claim they missed out on Wrexham’s Hollywood owners Ryan Reynolds and Rob McElhenney’s investment by just ONE letter.

What we did

We teamed up with quit smoking missionaries, Riot Labs, to help tell the story of Wroxham FC - the tiny Isthmian North League club who claim they missed out on Wrexham’s Hollywood owners Ryan Reynolds and Rob McElhenney’s investment by just ONE letter. We phased out a 3-part mockumentary of the club, racking up over 500k views and landing heaps of media coverage including a segment on BBC Breakfast. Riot Labs used the partnership to target non-league football to help fans quit smoking, including declaring Wroxham FCs iconic 50-person Kenny Cooke stand smoke-free.

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