We convinced global rock icon Meat Loaf to endorse Frankie & Benny's new vegan menu for Veganuary. Media tucked into our campaign helping make Frankie's famous at the start of 2020.

We teamed up with London's iconic Top Secret Comedy Club to enforce the world’s first audience Botox Ban. Amid Brits' soaring love for Botox we claimed comedians are fed up with performing to frozen faces which are spoiling the atmosphere. The stunt went viral across the globe with the NY Post, Evening Standard and TimeOut propelling it on to the Morning Show in Australia and America's most popular chat show, The View, where Whoopi Goldberg debated it with the panel. It was rounded off with Britain's top comedian, Jimmy Carr, calling it a "fun PR stunt." Cheers Jimmy!

We supported GymNation nd their launch of the "coolest class" in Dubai to tackle the searing heat. We leveraged influencer and social strategy to maximise virality and packaged up comments and reaction for media, landing results in the UK and UAE.

The music sector hasn’t really been our wheelhouse (or mine as I'm not cool enough) but we've seen a proper uptick in artists reaching out to us for ideas to help them launch their new single, album, tour - and go viral. I think it's an indication of how much the goalposts have changed on how to release music - especially for independents - and considering how we like to approach fame for brands.Jumping on trends, culture, and leveraging TikTok are all great tactics artists should be thinking about.

We helped GymNation launch the world’s heaviest billboard to promote their new Strong Man class. The weighty beast weighed a whopping one tonne requiring a team of strongmen and strongwomen to install it and the surrounding area taped off in case of collapse.

We teamed up with quit smoking missionaries, Riot Labs, to help tell the story of Wroxham FC - the tiny Isthmian North League club who claim they missed out on Wrexham’s Hollywood owners Ryan Reynolds and Rob McElhenney’s investment by just ONE letter. We phased out a 3-part mockumentary of the club, racking up over 500k views and landing heaps of media coverage including a segment on BBC Breakfast. Riot Labs used the partnership to target non-league football to help fans quit smoking, including declaring Wroxham FCs iconic 50-person Kenny Cooke stand smoke-free.

We leveraged talent, social seeding strategy and exclusive gameplay to secure Tier 1 coverage including Hypebeast and Top Gear.

On World Mental Health Day 2025, we got GymNation to "unload" all the weights from their gym in an impactful move to encourage members to "unload" themselves - with mental fitness classes launching in partnership with mental health charity, Sage.

Snug wanted a summer stunt that put the sofa front and centre and targeted a London-centric audience. We served up an almighty prank, hijacking the infamous Wimbledon queue. Tapping into the social media frenzy for "hacks" we used stooges to bring a sofa along to queue in comfort, dialing up Snug sofa's modularity benefits. Our stooges posted on TikTok which went viral then Snug "sofa-queueorganically reacted" to the stunt with some old school press office (even though we set the whole thing up). Even BBC Breakfast wanted a slice... If you've got 2 mins, watch the wrap video - it's ace.

The AI Creator economy has exploded in the past 12 months - in part to the major global success of the World AI Creator Awards which we launched and delivered in partnership with Fanvue. Miss AI was the first award in the programme, sparking a worldwide media story with a reach of over 1.5 Billion, in 70 Countries, including Forbes, CNN, Time, TMZ and Insider. Over 1,500 AI Influencers entered the awards and were judged on their tech, social clout, and realism by an esteemed panel of judges including the world’s biggest AI Influencer, Aitana Lopez, and leading pageantry historian Sally-Ann Fawcett.

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In partnership with our TikTok sister agency, TikScript, we're helping clean up the transport sector in the UAE - with creative social content, production and paid-for strategies racking up millions of views and helping commuters discover a safer, more affordable route to work on TikTok, Facebook and Instagram.

The social-first campaign went through various phases fromEric being spotted in bizarre situations in London with an actual GOAT to Cantona's iconic Kung Fu being stitched into theheadrests of his very own custom Capri EV - with Idea Farm consulting on each phase to deliver earned results.

Raised awareness for Frankie & Benny’s new meatball recipe by taking on the nations favourite meatballs’s - IKEA's. We ran a series of tactical ads outside IKEAs and served up free meatballs if customers showed us their IKEA receipt.

We jumped on the news agenda when US Soccer Star Alex Morgan mocked us Brits by sipping tea after netting a goal against England in the Women's World Cup. We got Yorkshire Tea to send a complimentary bag of, er, tea bags, to the US team hotel and the media lapped it up.

We jumped on Matt Hancock’s infamous snog behind closed doors for Illicit Encounters, with this cheeky billboard.

We used the launch of the new Call of Duty [COD] to help fight unsustainable COD [the fish] fishing in British waters. For each COD game played on Stakester - where gamers compete for money and prizes - Stakester donated to Seachangers to support their work.

We jumped on the UK lorry driver shortage that dominated headlines in the lead up to Christmas, and announced Snug has turned to air, land, water, and the London Underground to get sofas into homes.

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Snug launched their comfiest sofa ever - the Cloud Sundae. It’s that comfy, that in the event of a break-up the sofa would cause an argument on who gets to keep it. So, we launched the UKs first sofa to come with a PreNup agreement to save arguments. We used unlucky in love star, Chris Hughes, to endorse the new service.

Off the back of ‘Party-gate’, we revealed Boris Johnson’s doppelgänger is cashing in on the Christmas Party season, by inviting him to Riot Labs’ festive bash to cause a stir. Our Bojo was snapped getting sloshed, flirting, and getting thrown-out.

Snug - the sofa-in-a-box company - claimed their “Small Biggie” sofa could fit in the smallest, and most awkward of spaces - without compromising on comfort. We put their claim to the test, by delivering (and fitting!) one in the Smallest House in Great Britain. It was the first time Britain’s Smallest House had a sofa in 400 years, and the media went mad for the story!

We brought back banking icon Howard Brown to support Nude’s mission to make saving for your first home easier. Howard took to the streets of London to operate the UK’s first “Human Cash Machine”, handing out real cash and the chance to win £10k towards your first house deposit.

We supported on the media strategy for Vanarama’s 8th season as title sponsor of the National League, by leveraging the stardust of Tinseltown that had arrived at Wrexham FC thanks to new owners Ryan Reynolds and Rob McElhenney. Working white label for the geniuses at Dark Horses who devised the stunt, we erected a giant Hollywood-style sign that sparked the biggest national ‘Whodunit’ since Coleen vs. Rebekah Vardy.

For the Coronation, Uber launched “Royal Carriage” rides – whilst Mars made a choccy bust of King Charles. That’s a bit boring for us and our disruptive e-cigarette client, Riot Labs. It’s neigh on impossible to get vape products featured in the mainstream media, but we pulled it off with our sausage shaped vape Coronation collection - inspired by King Charles' infamous sausage fingers. The stunt landed over 50 hits including Mirror, Star, NY Post, Bild – even Forbes! Even better – Riot Labs saw a 300%+ uplift in traffic and a spike in sales over the Coronation period.

We jumped on the political agenda and the chaos within the Conservative party for Riot Labs in the run up to the election - after new legislation on vaping was announced. We championed the return of one of vaping’s bigger political advocates, Boris Johnson - dropping a life-size version of Boris in a glass case on Westminster Bridge that read: Break Glass in Case of Emergency. As simple picture story isn't always enough, so we got the van to "break down" in central London - which was shared on TikTok helping the stunt rack up thousands of views.

Forget the fancy PR stunts, sometimes a knockout poll can do the job. We ran a poll on the world’s sexiest athletes for Illicit Encounters, and when Tyson Fury came out on top we knew we were on to a winner. After landing hundreds of pieces of coverage, the story caught the attention of Tyson and his promoter, Frank Warren, prompting them to discuss it LIVE during the biggest press conference in boxing history alongside his opponent Oleksander Usyk, before Tyson took to Instagram several times to revel in his new "sexiest athlete" crown.

We partnered with Christmas No.1 icons East 17 (and their white puffer jackets) to release an anti-smoking jingle called ‘Merry Quitmas’. The edgy lyrics highlighted the dangers of smoking, using Santa discovering he’s contracted an illness from puffing on cigarettes. East17 embarked on their own quit-smoking journey during the campaign, ditching the cigs - with proceeds from the single donated to cancer charities.