IDEA FARM

CASE STUDIES

VANARAMA SPARKS NATIONAL WHODUNIT?

We supported on the media strategy for Vanarama’s 8th season as title sponsor of the National League, by leveraging the stardust of Tinseltown that had arrived at Wrexham FC thanks to new owners Ryan Reynolds and Rob McElhenney. Working white label for the geniuses at Dark Horses who devised the stunt, we erected a giant Hollywood-style sign that sparked the biggest national ‘Whodunit’ since Coleen vs. Rebekah Vardy.

Hollywood style WREXHAM SIGN

HOWARD BROWN TURNS HUMAN CASH MACHINE

We brought back banking icon Howard Brown to support Nude’s mission to make saving for your first home easier. Howard took to the streets of London to operate the UK’s first “Human Cash Machine”, handing out real cash and the chance to win £10k towards your first house deposit.

Howard Brown in a mock cash machine.

SNUG GIVES'S BRITAIN'S SMALLEST HOUSE IT'S FIRST SOFA

Snug - the sofa-in-a-box company - claimed their “Small Biggie” sofa could fit in the smallest, and most awkward of spaces - without compromising on comfort. We put their claim to the test, by delivering (and fitting!) one in the Smallest House in Great Britain. It was the first time Britain’s Smallest House had a sofa in 400 years, and the media went mad for the story!

Sofa being delivered to the smallest house in Britain

“BORIS JOHNSON” CAUGHT AT RIOT LABS CHRISTMAS PARTY

Off the back of ‘Party-gate’, we revealed Boris Johnson’s doppelgänger is cashing in on the Christmas Party season, by inviting him to Riot Labs’ festive bash to cause a stir. Our Bojo was snapped getting sloshed, flirting, and getting thrown-out.

Image of a Boris Johnson impersonator at a Christmas Party

SNUG LAUNCHES FIRST SOFA TO COME WITH A PRENUP

Snug launched their comfiest sofa ever - the Cloud Sundae. It’s that comfy, that in the event of a break-up the sofa would cause an argument on who gets to keep it. So, we launched the UKs first sofa to come with a PreNup agreement to save arguments. We used unlucky in love star, Chris Hughes, to endorse the new service.

Man sitting on a Snug sofa holding a prenuptial agreement

SNUG GOES TO EXTREME LENGTHS TO DELIVER AMID SUPPLY CRISIS

We jumped on the UK lorry driver shortage that dominated headlines in the lead up to Christmas, and announced Snug has turned to air, land, water, and the London Underground to get sofas into homes.

2 men loading a Snug sofa into a helicopter

COD FOR COD

We used the launch of the new Call of Duty [COD] to help fight unsustainable COD [the fish] fishing in British waters. For each COD game played on Stakester - where gamers compete for money and prizes - Stakester donated to Seachangers to support their work.

image of a news reader braodcasting about COD fo COD

FOR AN AFFAIR BHIND CLOSED DOORS, MR HANCOCK

We jumped on Matt Hancock’s infamous snog behind closed doors for Illicit Encounters, with this cheeky billboard.

Billboard featuring former health secretary Matt Hancock alongside a red bra hanging from a door handle

MEAT backs VEG

We convinced global rock icon Meat Loaf to endorse Frankie & Benny's new vegan menu for Veganuary. Media tucked into our campaign helping make Frankie's famous at the start of 2020.

BALLS TO IKEA

Raised awareness for Frankie & Benny’s new meatball recipe by taking on the nations favourite meatballs’s - IKEA's. We ran a series of tactical ads outside IKEAs and served up free meatballs if customers showed us their IKEA receipt.

Frankie & Benny's staff outside IKEA and offering free meatballs to customers

TEA FOR MORGAN

We jumped on the news agenda when US Soccer Star Alex Morgan mocked us Brits by sipping tea after netting a goal against England in the Women's World Cup. We got Yorkshire Tea to send a complimentary bag of, er, tea bags, to the US team hotel and the media lapped it up.

Image of US soccer player Alex Morgan prentending to sip a cup of tea

WHITE LABEL FARMERS

There’s some juicy campaigns out there right now which Idea Farm devised and we’re bloody proud. But we can’t claim em’ because we also work white label with some of the best agencies in the business.

Idea Farm White label

AND HERE'S SOME OTHER BARNSTORMING CAMPAIGNS LEWIS DEVISED BEFORE IDEA FARM HATCHED... (YES, THEY WERE PUNS)

PADDY POWER

There's too many Paddy Power campaigns to mention so here's a few of Lewis' favourites…

BREXFIT

Launched the worlds first gym class for GYMBOX specifically designed to take your frustrations out on our politicos handling of Brexit. There was relentless media interest in the campaign - the best thing to come out of Brexit.

Female boxer hitting a punchbag with Boris Johnson’s face attached.

NO PHONE ZONE

We declared Frankie & Benny's restaurants 'Phone-Free' to encourage more family time at the dinner table. The campaign sparked a national debate, and landed blanket coverage both sides of the pond.

Frankie & Benny’s staff memeber holding a mobile phone and a sign saying NO PHONE ZONE.