Snug wanted a summer stunt that put the sofa front and centre and targeted a London-centric audience. We served up an almighty prank, hijacking the infamous Wimbledon queue. Tapping into the social media frenzy for "hacks" we used stooges to bring a sofa along to queue in comfort, dialing up Snug sofa's modularity benefits. Our stooges posted on TikTok which went viral then Snug "sofa-queueorganically reacted" to the stunt with some old school press office (even though we set the whole thing up). Even BBC Breakfast wanted a slice... If you've got 2 mins, watch the wrap video - it's ace.
For the Coronation, Uber launched “Royal Carriage” rides – whilst Mars made a choccy bust of King Charles. That’s a bit boring for us and our disruptive e-cigarette client, Riot Labs. It’s neigh on impossible to get vape products featured in the mainstream media, but we pulled it off with our sausage shaped vape Coronation collection - inspired by King Charles' infamous sausage fingers. The stunt landed over 50 hits including Mirror, Star, NY Post, Bild – even Forbes! Even better – Riot Labs saw a 300%+ uplift in traffic and a spike in sales over the Coronation period.
We supported on the media strategy for Vanarama’s 8th season as title sponsor of the National League, by leveraging the stardust of Tinseltown that had arrived at Wrexham FC thanks to new owners Ryan Reynolds and Rob McElhenney. Working white label for the geniuses at Dark Horses who devised the stunt, we erected a giant Hollywood-style sign that sparked the biggest national ‘Whodunit’ since Coleen vs. Rebekah Vardy.
We brought back banking icon Howard Brown to support Nude’s mission to make saving for your first home easier. Howard took to the streets of London to operate the UK’s first “Human Cash Machine”, handing out real cash and the chance to win £10k towards your first house deposit.
Snug - the sofa-in-a-box company - claimed their “Small Biggie” sofa could fit in the smallest, and most awkward of spaces - without compromising on comfort. We put their claim to the test, by delivering (and fitting!) one in the Smallest House in Great Britain. It was the first time Britain’s Smallest House had a sofa in 400 years, and the media went mad for the story!
Off the back of ‘Party-gate’, we revealed Boris Johnson’s doppelgänger is cashing in on the Christmas Party season, by inviting him to Riot Labs’ festive bash to cause a stir. Our Bojo was snapped getting sloshed, flirting, and getting thrown-out.
Snug launched their comfiest sofa ever - the Cloud Sundae. It’s that comfy, that in the event of a break-up the sofa would cause an argument on who gets to keep it. So, we launched the UKs first sofa to come with a PreNup agreement to save arguments. We used unlucky in love star, Chris Hughes, to endorse the new service.
We jumped on the UK lorry driver shortage that dominated headlines in the lead up to Christmas, and announced Snug has turned to air, land, water, and the London Underground to get sofas into homes.
We used the launch of the new Call of Duty [COD] to help fight unsustainable COD [the fish] fishing in British waters. For each COD game played on Stakester - where gamers compete for money and prizes - Stakester donated to Seachangers to support their work.
We jumped on Matt Hancock’s infamous snog behind closed doors for Illicit Encounters, with this cheeky billboard.
We convinced global rock icon Meat Loaf to endorse Frankie & Benny's new vegan menu for Veganuary. Media tucked into our campaign helping make Frankie's famous at the start of 2020.
Raised awareness for Frankie & Benny’s new meatball recipe by taking on the nations favourite meatballs’s - IKEA's. We ran a series of tactical ads outside IKEAs and served up free meatballs if customers showed us their IKEA receipt.
We jumped on the news agenda when US Soccer Star Alex Morgan mocked us Brits by sipping tea after netting a goal against England in the Women's World Cup. We got Yorkshire Tea to send a complimentary bag of, er, tea bags, to the US team hotel and the media lapped it up.
There’s some juicy campaigns out there right now which Idea Farm devised and we’re bloody proud. But we can’t claim em’ because we also work white label with some of the best agencies in the business.
There's too many Paddy Power campaigns to mention so here's a few of Lewis' favourites…
Launched the worlds first gym class for GYMBOX specifically designed to take your frustrations out on our politicos handling of Brexit. There was relentless media interest in the campaign - the best thing to come out of Brexit.
We declared Frankie & Benny's restaurants 'Phone-Free' to encourage more family time at the dinner table. The campaign sparked a national debate, and landed blanket coverage both sides of the pond.
