Ford x Eric Cantona
We supported on the media strategy for an ongoing campaign between Ford and Eric Cantona to celebrate the launch of the new Capri EV model.


What we did
The social-first campaign went through various phases fromEric being spotted in bizarre situations in London with an actual GOAT to Cantona's iconic Kung Fu being stitched into theheadrests of his very own custom Capri EV - with Idea Farm consulting on each phase to deliver earned results.
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