Ford x Eric Cantona

We supported on the media strategy for an ongoing campaign between Ford and Eric Cantona to celebrate the launch of the new Capri EV model.

What we did

The social-first campaign went through various phases fromEric being spotted in bizarre situations in London with an actual GOAT to Cantona's iconic Kung Fu being stitched into theheadrests of his very own custom Capri EV - with Idea Farm consulting on each phase to deliver earned results.

More of our international ideas

We've led more brand fame driving work than you can shake a pitchfork at, take a look for yourself!

Snug Ace Queuing

Snug wanted a summer stunt that put the sofa front and centre and targeted a London-centric audience.

Snug Launches First Sofa to Come with a Prenup

Snug launched their comfiest sofa ever - the Cloud Sundae. It’s that comfy, that in the event of a break-up the sofa would cause an argument on who gets to keep it.

Snug Gives Smallest House in Britain It’s First Sofa

Snug - the sofa-in-a-box company - claimed their “Small Biggie” sofa could fit in the smallest, and most awkward of spaces - without compromising on comfort.

Want to be famous?

Find out more about our unique approach to brand fame driving ideas and what we can do for your brand or agency.