Ford x Eric Cantona

We supported on the media strategy for an ongoing campaign between Ford and Eric Cantona to celebrate the launch of the new Capri EV model.

What we did

The social-first campaign went through various phases fromEric being spotted in bizarre situations in London with an actual GOAT to Cantona's iconic Kung Fu being stitched into theheadrests of his very own custom Capri EV - with Idea Farm consulting on each phase to deliver earned results.

More of our international ideas

We've led more brand fame driving work than you can shake a pitchfork at, take a look for yourself!

Tea for Morgan

We jumped on the news agenda when US Soccer Star Alex Morgan mocked us Brits by sipping tea after netting a goal against England in the Women's World Cup.

Cod for Cod

We used the launch of the new Call of Duty [COD] to help fight unsustainable COD [the fish] fishing in British waters.

East 17 Return for Fresh Christmas No.1

We partnered with Christmas No.1 icons East 17 (and their white puffer jackets) to release an anti-smoking jingle called ‘Merry Quitmas’.

Want to be famous?

Find out more about our unique approach to brand fame driving ideas and what we can do for your brand or agency.