Our Creative Mission

At Idea Farm, we ignite brand fame through innovative insights and collaborative creativity.

Idea Farm is a creative consultancy with big ambitions.

Idea Farm was Founded in 2020 by former Paddy Power PR man and Head of Mischief, Lewis Davey.


Lewis had a vision to bring Paddy Power’s legendary disruptive marketing and boldness to brands across different sectors from sofas to automotive - and create a collaborative service that could work with agencies and brands alike.

Fast forward to 2025 and Idea Farm is now established as the go-to creative PR consultancy that makes brands’ famous with offices based in London and Dubai.

Our reputation for disruptive ideas, earned media strategies and pioneering social first for earned thinking has landed us work with over 50 PR, Advertising and Social agencies and direct brand work with the likes of Snug, GymNation, Frankie & Benny’s, Ford, Vanarama, and Nissan.

The Idea Farmers

Passionate professionals that make brands famous

Lewis Davey
Founder
Scarlett Stephens-Smith
Director
Ryan Gilks
Account Executive
Lauren Hannifan
Brand Director
Gabriella Ferlita
Chief Social & Trends Publicist
Jacob Wright
Content Creator

Want to join the farm?

We're always on the lookout for exceptional talent, feel free to send us your CV and we'll get back to you with any opportunities!

Trusted by top brands worldwide for excellence

What the biggest names in the industry say about us...

"Lewis is one of the most mischievous marketers I’ve worked with over the past decade. Never afraid to pitch brave ideas that make clients nervous, he has a natural talent for uncovering insights that lead to disruptive ideas that drive fame for brands - and I’m delighted the Idea Farm operation has expanded to the UAE and KSA."

Rory McEntee
CMO, GymNation

"I’ve had the pleasure of working with and following Lewis’s career for over 16 years, from his early days at Frank PR, where his natural talent for PR was immediately evident, through his time as a client at Paddy Power, and more recently, since running his own agency. Lewis is what I’d call a true “old-school” PR. He has a rare mix of classic PR instincts,  always spotting the perfect news angle, combined with a forward-looking creative approach that embraces new platforms and technology to keep clients in the spotlight and deliver standout results."

Andrew Bloch
Marketing Guru

"What I love about the Idea Farm team is they don’t just pitch great ideas but they know how to roll-up their sleeves and get the work out the door. The team delivered some of Snug’s most disruptive, fame driving work with their unique social first for earned thinking which they’ve cracked before anyone else."

Lauren Hannifan
Ex-Snug CMO and Brand Leader