We teamed up with London's iconic Top Secret Comedy Club to enforce the world’s first audience Botox Ban. Amid Brits' soaring love for Botox we claimed comedians are fed up with performing to frozen faces which are spoiling the atmosphere. The stunt went viral across the globe with the NY Post, Evening Standard and TimeOut propelling it on to the Morning Show in Australia and America's most popular chat show, The View, where Whoopi Goldberg debated it with the panel. It was rounded off with Britain's top comedian, Jimmy Carr, calling it a "fun PR stunt." Cheers Jimmy!

The music sector hasn’t really been our wheelhouse (or mine as I'm not cool enough) but we've seen a proper uptick in artists reaching out to us for ideas to help them launch their new single, album, tour - and go viral. I think it's an indication of how much the goalposts have changed on how to release music - especially for independents - and considering how we like to approach fame for brands.Jumping on trends, culture, and leveraging TikTok are all great tactics artists should be thinking about.

We supported GymNation nd their launch of the "coolest class" in Dubai to tackle the searing heat. We leveraged influencer and social strategy to maximise virality and packaged up comments and reaction for media, landing results in the UK and UAE.

We teamed up with quit smoking missionaries, Riot Labs, to help tell the story of Wroxham FC - the tiny Isthmian North League club who claim they missed out on Wrexham’s Hollywood owners Ryan Reynolds and Rob McElhenney’s investment by just ONE letter. We phased out a 3-part mockumentary of the club, racking up over 500k views and landing heaps of media coverage including a segment on BBC Breakfast. Riot Labs used the partnership to target non-league football to help fans quit smoking, including declaring Wroxham FCs iconic 50-person Kenny Cooke stand smoke-free.

We leveraged talent, social seeding strategy and exclusive gameplay to secure Tier 1 coverage including Hypebeast and Top Gear.

Snug wanted a summer stunt that put the sofa front and centre and targeted a London-centric audience. We served up an almighty prank, hijacking the infamous Wimbledon queue. Tapping into the social media frenzy for "hacks" we used stooges to bring a sofa along to queue in comfort, dialing up Snug sofa's modularity benefits. Our stooges posted on TikTok which went viral then Snug "sofa-queueorganically reacted" to the stunt with some old school press office (even though we set the whole thing up). Even BBC Breakfast wanted a slice... If you've got 2 mins, watch the wrap video - it's ace.