Tyson Fury “Sexiest Athelete”

What we did

Forget the fancy PR stunts, sometimes a knockout poll can do the job. We ran a poll on the world’s sexiest athletes for Illicit Encounters, and when Tyson Fury came out on top we knew we were on to a winner. After landing hundreds of pieces of coverage, the story caught the attention of Tyson and his promoter, Frank Warren, prompting them to discuss it LIVE during the biggest press conference in boxing history alongside his opponent Oleksander Usyk, before Tyson took to Instagram several times to revel in his new "sexiest athlete" crown.

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Find out more about our unique approach to brand fame driving ideas and what we can do for your brand or agency.

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