The music sector hasn’t really been our wheelhouse (or mine as I'm not cool enough) but we've seen a proper uptick in artists reaching out to us for ideas to help them launch their new single, album, tour - and go viral. I think it's an indication of how much the goalposts have changed on how to release music - especially for independents - and considering how we like to approach fame for brands.Jumping on trends, culture, and leveraging TikTok are all great tactics artists should be thinking about.