Balls to Ikea

Raised awareness for Frankie & Benny’s new meatball recipe by taking on the nations favourite meatballs’s - IKEA's.

What we did

Raised awareness for Frankie & Benny’s new meatball recipe by taking on the nations favourite meatballs’s - IKEA's. We ran a series of tactical ads outside IKEAs and served up free meatballs if customers showed us their IKEA receipt.

More of our international ideas

We've led more brand fame driving work than you can shake a pitchfork at, take a look for yourself!

“Boris Johnson” Caught at Riot Labs Christmas Party

Off the back of ‘Party-gate’, we revealed Boris Johnson’s doppelgänger is cashing in on the Christmas Party season, by inviting him to Riot Labs’ festive bash to cause a stir.

GymNation - World Mental Health Day

On World Mental Health Day 2025, we got GymNation to "unload" all the weights.

Boris “Break Glass in Case of Emergency”

We jumped on the political agenda and the chaos within the Conservative party for Riot Labs in the run up to the election - after new legislation on vaping was announced.

Want to be famous?

Find out more about our unique approach to brand fame driving ideas and what we can do for your brand or agency.