Coronation Sausage Fingers

For the Coronation, Uber launched “Royal Carriage” rides – whilst Mars made a choccy bust of King Charles.

What we did

For the Coronation, Uber launched “Royal Carriage” rides – whilst Mars made a choccy bust of King Charles. That’s a bit boring for us and our disruptive e-cigarette client, Riot Labs. It’s neigh on impossible to get vape products featured in the mainstream media, but we pulled it off with our sausage shaped vape Coronation collection - inspired by King Charles' infamous sausage fingers. The stunt landed over 50 hits including Mirror, Star, NY Post, Bild – even Forbes! Even better – Riot Labs saw a 300%+ uplift in traffic and a spike in sales over the Coronation period.

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