Coronation Sausage Fingers

For the Coronation, Uber launched “Royal Carriage” rides – whilst Mars made a choccy bust of King Charles.

What we did

For the Coronation, Uber launched “Royal Carriage” rides – whilst Mars made a choccy bust of King Charles. That’s a bit boring for us and our disruptive e-cigarette client, Riot Labs. It’s neigh on impossible to get vape products featured in the mainstream media, but we pulled it off with our sausage shaped vape Coronation collection - inspired by King Charles' infamous sausage fingers. The stunt landed over 50 hits including Mirror, Star, NY Post, Bild – even Forbes! Even better – Riot Labs saw a 300%+ uplift in traffic and a spike in sales over the Coronation period.

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More of our international ideas

We've led more brand fame driving work than you can shake a pitchfork at, take a look for yourself!

Welcome to Wroxham

We teamed up with quit smoking missionaries, Riot Labs, to help tell the story of Wroxham FC - the tiny Isthmian North League club who claim they missed out on Wrexham’s Hollywood owners Ryan Reynolds and Rob McElhenney’s investment by just ONE letter.

Boris “Break Glass in Case of Emergency”

We jumped on the political agenda and the chaos within the Conservative party for Riot Labs in the run up to the election - after new legislation on vaping was announced.

East 17 Return for Fresh Christmas No.1

We partnered with Christmas No.1 icons East 17 (and their white puffer jackets) to release an anti-smoking jingle called ‘Merry Quitmas’.

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Find out more about our unique approach to brand fame driving ideas and what we can do for your brand or agency.

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