Snug wanted a summer stunt that put the sofa front and centre and targeted a London-centric audience. We served up an almighty prank, hijacking the infamous Wimbledon queue. Tapping into the social media frenzy for "hacks" we used stooges to bring a sofa along to queue in comfort, dialing up Snug sofa's modularity benefits. Our stooges posted on TikTok which went viral then Snug "sofa-queueorganically reacted" to the stunt with some old school press office (even though we set the whole thing up). Even BBC Breakfast wanted a slice... If you've got 2 mins, watch the wrap video - it's ace.