East 17 Return for Fresh Christmas No.1
We partnered with Christmas No.1 icons East 17 (and their white puffer jackets) to release an anti-smoking jingle called ‘Merry Quitmas’.
What we did
We partnered with Christmas No.1 icons East 17 (and their white puffer jackets) to release an anti-smoking jingle called ‘Merry Quitmas’. The edgy lyrics highlighted the dangers of smoking, using Santa discovering he’s contracted an illness from puffing on cigarettes. East17 embarked on their own quit-smoking journey during the campaign, ditching the cigs - with proceeds from the single donated to cancer charities.
More of our international ideas
We've led more brand fame driving work than you can shake a pitchfork at, take a look for yourself!
GymNation - World Mental Health Day
On World Mental Health Day 2025, we got GymNation to "unload" all the weights.
“Boris Johnson” Caught at Riot Labs Christmas Party
Off the back of ‘Party-gate’, we revealed Boris Johnson’s doppelgänger is cashing in on the Christmas Party season, by inviting him to Riot Labs’ festive bash to cause a stir.
Tea for Morgan
We jumped on the news agenda when US Soccer Star Alex Morgan mocked us Brits by sipping tea after netting a goal against England in the Women's World Cup.
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