East 17 Return for Fresh Christmas No.1
We partnered with Christmas No.1 icons East 17 (and their white puffer jackets) to release an anti-smoking jingle called ‘Merry Quitmas’.
What we did
We partnered with Christmas No.1 icons East 17 (and their white puffer jackets) to release an anti-smoking jingle called ‘Merry Quitmas’. The edgy lyrics highlighted the dangers of smoking, using Santa discovering he’s contracted an illness from puffing on cigarettes. East17 embarked on their own quit-smoking journey during the campaign, ditching the cigs - with proceeds from the single donated to cancer charities.
More of our international ideas
We've led more brand fame driving work than you can shake a pitchfork at, take a look for yourself!
Cod for Cod
We used the launch of the new Call of Duty [COD] to help fight unsustainable COD [the fish] fishing in British waters.
Vanarama Sparks National Whodunnit?
We supported on the media strategy for Vanarama’s 8th season as title sponsor of the National League, by leveraging the stardust of Tinseltown that had arrived at Wrexham FC thanks to new owners Ryan Reynolds and Rob McElhenney.
Tea for Morgan
We jumped on the news agenda when US Soccer Star Alex Morgan mocked us Brits by sipping tea after netting a goal against England in the Women's World Cup.
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Find out more about our unique approach to brand fame driving ideas and what we can do for your brand or agency.
