East 17 Return for Fresh Christmas No.1
We partnered with Christmas No.1 icons East 17 (and their white puffer jackets) to release an anti-smoking jingle called ‘Merry Quitmas’.
What we did
We partnered with Christmas No.1 icons East 17 (and their white puffer jackets) to release an anti-smoking jingle called ‘Merry Quitmas’. The edgy lyrics highlighted the dangers of smoking, using Santa discovering he’s contracted an illness from puffing on cigarettes. East17 embarked on their own quit-smoking journey during the campaign, ditching the cigs - with proceeds from the single donated to cancer charities.
More of our international ideas
We've led more brand fame driving work than you can shake a pitchfork at, take a look for yourself!
Snug Launches First Sofa to Come with a Prenup
Snug launched their comfiest sofa ever - the Cloud Sundae. It’s that comfy, that in the event of a break-up the sofa would cause an argument on who gets to keep it.
Snug Ace Queuing
Snug wanted a summer stunt that put the sofa front and centre and targeted a London-centric audience.
Tyson Fury “Sexiest Athelete”
Forget the fancy PR stunts, sometimes a knockout poll can do the job. We ran a poll on the world’s sexiest athletes for Illicit Encounters, and when Tyson Fury came out on top we knew we were on to a winner.
Want to be famous?
Find out more about our unique approach to brand fame driving ideas and what we can do for your brand or agency.
