East 17 Return for Fresh Christmas No.1
We partnered with Christmas No.1 icons East 17 (and their white puffer jackets) to release an anti-smoking jingle called ‘Merry Quitmas’.
What we did
We partnered with Christmas No.1 icons East 17 (and their white puffer jackets) to release an anti-smoking jingle called ‘Merry Quitmas’. The edgy lyrics highlighted the dangers of smoking, using Santa discovering he’s contracted an illness from puffing on cigarettes. East17 embarked on their own quit-smoking journey during the campaign, ditching the cigs - with proceeds from the single donated to cancer charities.
More of our international ideas
We've led more brand fame driving work than you can shake a pitchfork at, take a look for yourself!
GymNation - World Mental Health Day
On World Mental Health Day 2025, we got GymNation to "unload" all the weights.
Vanarama Sparks National Whodunnit?
We supported on the media strategy for Vanarama’s 8th season as title sponsor of the National League, by leveraging the stardust of Tinseltown that had arrived at Wrexham FC thanks to new owners Ryan Reynolds and Rob McElhenney.
Balls to Ikea
Raised awareness for Frankie & Benny’s new meatball recipe by taking on the nations favourite meatballs’s - IKEA's.
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