East 17 Return for Fresh Christmas No.1
We partnered with Christmas No.1 icons East 17 (and their white puffer jackets) to release an anti-smoking jingle called ‘Merry Quitmas’.
What we did
We partnered with Christmas No.1 icons East 17 (and their white puffer jackets) to release an anti-smoking jingle called ‘Merry Quitmas’. The edgy lyrics highlighted the dangers of smoking, using Santa discovering he’s contracted an illness from puffing on cigarettes. East17 embarked on their own quit-smoking journey during the campaign, ditching the cigs - with proceeds from the single donated to cancer charities.
More of our international ideas
We've led more brand fame driving work than you can shake a pitchfork at, take a look for yourself!
Snug Ace Queuing
Snug wanted a summer stunt that put the sofa front and centre and targeted a London-centric audience.
Driven Flex
In partnership with our TikTok sister agency, TikScript, we're helping clean up the transport sector in the UAE.
GymNation - World Mental Health Day
On World Mental Health Day 2025, we got GymNation to "unload" all the weights.
Want to be famous?
Find out more about our unique approach to brand fame driving ideas and what we can do for your brand or agency.
