East 17 Return for Fresh Christmas No.1
We partnered with Christmas No.1 icons East 17 (and their white puffer jackets) to release an anti-smoking jingle called ‘Merry Quitmas’.
What we did
We partnered with Christmas No.1 icons East 17 (and their white puffer jackets) to release an anti-smoking jingle called ‘Merry Quitmas’. The edgy lyrics highlighted the dangers of smoking, using Santa discovering he’s contracted an illness from puffing on cigarettes. East17 embarked on their own quit-smoking journey during the campaign, ditching the cigs - with proceeds from the single donated to cancer charities.
More of our international ideas
We've led more brand fame driving work than you can shake a pitchfork at, take a look for yourself!
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London Comedy Club’s “Botox Ban”
We teamed up with London's iconic Top Secret Comedy Club to enforce the world’s first audience Botox Ban.
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Snug Goes to Extreme Lengths to Deliver Amid Supply Crisis
We jumped on the UK lorry driver shortage that dominated headlines in the lead up to Christmas, and announced Snug has turned to air, land, water, and the London Underground to get sofas into homes.
For An Affair Behind Closed Doors, Mr Hancock
We jumped on Matt Hancock’s infamous snog behind closed doors for Illicit Encounters, with this cheeky billboard.
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Find out more about our unique approach to brand fame driving ideas and what we can do for your brand or agency.
