East 17 Return for Fresh Christmas No.1
We partnered with Christmas No.1 icons East 17 (and their white puffer jackets) to release an anti-smoking jingle called ‘Merry Quitmas’.
What we did
We partnered with Christmas No.1 icons East 17 (and their white puffer jackets) to release an anti-smoking jingle called ‘Merry Quitmas’. The edgy lyrics highlighted the dangers of smoking, using Santa discovering he’s contracted an illness from puffing on cigarettes. East17 embarked on their own quit-smoking journey during the campaign, ditching the cigs - with proceeds from the single donated to cancer charities.
More of our international ideas
We've led more brand fame driving work than you can shake a pitchfork at, take a look for yourself!
Tea for Morgan
We jumped on the news agenda when US Soccer Star Alex Morgan mocked us Brits by sipping tea after netting a goal against England in the Women's World Cup.
“Boris Johnson” Caught at Riot Labs Christmas Party
Off the back of ‘Party-gate’, we revealed Boris Johnson’s doppelgänger is cashing in on the Christmas Party season, by inviting him to Riot Labs’ festive bash to cause a stir.
Snug Gives Smallest House in Britain It’s First Sofa
Snug - the sofa-in-a-box company - claimed their “Small Biggie” sofa could fit in the smallest, and most awkward of spaces - without compromising on comfort.
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