East 17 Return for Fresh Christmas No.1
We partnered with Christmas No.1 icons East 17 (and their white puffer jackets) to release an anti-smoking jingle called ‘Merry Quitmas’.
What we did
We partnered with Christmas No.1 icons East 17 (and their white puffer jackets) to release an anti-smoking jingle called ‘Merry Quitmas’. The edgy lyrics highlighted the dangers of smoking, using Santa discovering he’s contracted an illness from puffing on cigarettes. East17 embarked on their own quit-smoking journey during the campaign, ditching the cigs - with proceeds from the single donated to cancer charities.
More of our international ideas
We've led more brand fame driving work than you can shake a pitchfork at, take a look for yourself!
GymNation - World Mental Health Day
On World Mental Health Day 2025, we got GymNation to "unload" all the weights.
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Coronation Sausage Fingers
For the Coronation, Uber launched “Royal Carriage” rides – whilst Mars made a choccy bust of King Charles.
Driven Flex
In partnership with our TikTok sister agency, TikScript, we're helping clean up the transport sector in the UAE.
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Find out more about our unique approach to brand fame driving ideas and what we can do for your brand or agency.
