GymNation - World Mental Health Day

On World Mental Health Day 2025, we got GymNation to "unload" all the weights.

What we did

On World Mental Health Day 2025, we got GymNation to "unload" all the weights from their gym in an impactful move to encourage members to "unload" themselves - with mental fitness classes launching in partnership with mental health charity, Sage.

More of our international ideas

We've led more brand fame driving work than you can shake a pitchfork at, take a look for yourself!

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We supported on the media strategy for an ongoing campaign between Ford and Eric Cantona to celebrate the launch of the new Capri EV model.

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Want to be famous?

Find out more about our unique approach to brand fame driving ideas and what we can do for your brand or agency.