GymNation - World Mental Health Day
On World Mental Health Day 2025, we got GymNation to "unload" all the weights.
What we did
On World Mental Health Day 2025, we got GymNation to "unload" all the weights from their gym in an impactful move to encourage members to "unload" themselves - with mental fitness classes launching in partnership with mental health charity, Sage.
More of our international ideas
We've led more brand fame driving work than you can shake a pitchfork at, take a look for yourself!
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Snug Goes to Extreme Lengths to Deliver Amid Supply Crisis
We jumped on the UK lorry driver shortage that dominated headlines in the lead up to Christmas, and announced Snug has turned to air, land, water, and the London Underground to get sofas into homes.
Tea for Morgan
We jumped on the news agenda when US Soccer Star Alex Morgan mocked us Brits by sipping tea after netting a goal against England in the Women's World Cup.
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London Comedy Club’s “Botox Ban”
We teamed up with London's iconic Top Secret Comedy Club to enforce the world’s first audience Botox Ban.
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Find out more about our unique approach to brand fame driving ideas and what we can do for your brand or agency.
