GymNation - World Mental Health Day

On World Mental Health Day 2025, we got GymNation to "unload" all the weights.

What we did

On World Mental Health Day 2025, we got GymNation to "unload" all the weights from their gym in an impactful move to encourage members to "unload" themselves - with mental fitness classes launching in partnership with mental health charity, Sage.

More of our international ideas

We've led more brand fame driving work than you can shake a pitchfork at, take a look for yourself!

Snug Goes to Extreme Lengths to Deliver Amid Supply Crisis

We jumped on the UK lorry driver shortage that dominated headlines in the lead up to Christmas, and announced Snug has turned to air, land, water, and the London Underground to get sofas into homes.

MEAT Backs VEG

We convinced global rock icon Meat Loaf to endorse Frankie & Benny's new vegan menu for Veganuary. Media tucked into our campaign helping make Frankie's famous at the start of 2020.

Balls to Ikea

Raised awareness for Frankie & Benny’s new meatball recipe by taking on the nations favourite meatballs’s - IKEA's.

Want to be famous?

Find out more about our unique approach to brand fame driving ideas and what we can do for your brand or agency.