Boris “Break Glass in Case of Emergency”

We jumped on the political agenda and the chaos within the Conservative party for Riot Labs in the run up to the election - after new legislation on vaping was announced.

What we did

We jumped on the political agenda and the chaos within the Conservative party for Riot Labs in the run up to the election - after new legislation on vaping was announced. We championed the return of one of vaping’s bigger political advocates, Boris Johnson - dropping a life-size version of Boris in a glass case on Westminster Bridge that read: Break Glass in Case of Emergency. As simple picture story isn't always enough, so we got the van to "break down" in central London - which was shared on TikTok helping the stunt rack up thousands of views.

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We've led more brand fame driving work than you can shake a pitchfork at, take a look for yourself!

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Snug launched their comfiest sofa ever - the Cloud Sundae. It’s that comfy, that in the event of a break-up the sofa would cause an argument on who gets to keep it.

Ford x Eric Cantona

We supported on the media strategy for an ongoing campaign between Ford and Eric Cantona to celebrate the launch of the new Capri EV model.

GymNation Heaviest Billboard

We helped GymNation launch the world’s heaviest billboard to promote their new Strong Man class.

Want to be famous?

Find out more about our unique approach to brand fame driving ideas and what we can do for your brand or agency.

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