Boris “Break Glass in Case of Emergency”

We jumped on the political agenda and the chaos within the Conservative party for Riot Labs in the run up to the election - after new legislation on vaping was announced.

What we did

We jumped on the political agenda and the chaos within the Conservative party for Riot Labs in the run up to the election - after new legislation on vaping was announced. We championed the return of one of vaping’s bigger political advocates, Boris Johnson - dropping a life-size version of Boris in a glass case on Westminster Bridge that read: Break Glass in Case of Emergency. As simple picture story isn't always enough, so we got the van to "break down" in central London - which was shared on TikTok helping the stunt rack up thousands of views.

More of our international ideas

We've led more brand fame driving work than you can shake a pitchfork at, take a look for yourself!

GymNation Coolest Class in Dubai

We supported GymNation and their launch of the "coolest class" in Dubai.

Snug Goes to Extreme Lengths to Deliver Amid Supply Crisis

We jumped on the UK lorry driver shortage that dominated headlines in the lead up to Christmas, and announced Snug has turned to air, land, water, and the London Underground to get sofas into homes.

East 17 Return for Fresh Christmas No.1

We partnered with Christmas No.1 icons East 17 (and their white puffer jackets) to release an anti-smoking jingle called ‘Merry Quitmas’.

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