Boris “Break Glass in Case of Emergency”

We jumped on the political agenda and the chaos within the Conservative party for Riot Labs in the run up to the election - after new legislation on vaping was announced.

What we did

We jumped on the political agenda and the chaos within the Conservative party for Riot Labs in the run up to the election - after new legislation on vaping was announced. We championed the return of one of vaping’s bigger political advocates, Boris Johnson - dropping a life-size version of Boris in a glass case on Westminster Bridge that read: Break Glass in Case of Emergency. As simple picture story isn't always enough, so we got the van to "break down" in central London - which was shared on TikTok helping the stunt rack up thousands of views.

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More of our international ideas

We've led more brand fame driving work than you can shake a pitchfork at, take a look for yourself!

Tyson Fury “Sexiest Athelete”

Forget the fancy PR stunts, sometimes a knockout poll can do the job. We ran a poll on the world’s sexiest athletes for Illicit Encounters, and when Tyson Fury came out on top we knew we were on to a winner.

GymNation Heaviest Billboard

We helped GymNation launch the world’s heaviest billboard to promote their new Strong Man class.

For An Affair Behind Closed Doors, Mr Hancock

We jumped on Matt Hancock’s infamous snog behind closed doors for Illicit Encounters, with this cheeky billboard.

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Find out more about our unique approach to brand fame driving ideas and what we can do for your brand or agency.

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