Boris “Break Glass in Case of Emergency”

We jumped on the political agenda and the chaos within the Conservative party for Riot Labs in the run up to the election - after new legislation on vaping was announced.

What we did

We jumped on the political agenda and the chaos within the Conservative party for Riot Labs in the run up to the election - after new legislation on vaping was announced. We championed the return of one of vaping’s bigger political advocates, Boris Johnson - dropping a life-size version of Boris in a glass case on Westminster Bridge that read: Break Glass in Case of Emergency. As simple picture story isn't always enough, so we got the van to "break down" in central London - which was shared on TikTok helping the stunt rack up thousands of views.

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More of our international ideas

We've led more brand fame driving work than you can shake a pitchfork at, take a look for yourself!

World’s First AI Beauty Pageant

The AI Creator economy has exploded in the past 12 months - in part to the major global success of the World AI Creator Awards which we launched and delivered in partnership with Fanvue.

Pixie Lott x Labubu Dolls

Labubu lovers can bring their furry pals along for the exclusive gig - and discover Pix’s new song Coming of Age 🎵

Tyson Fury “Sexiest Athelete”

Forget the fancy PR stunts, sometimes a knockout poll can do the job. We ran a poll on the world’s sexiest athletes for Illicit Encounters, and when Tyson Fury came out on top we knew we were on to a winner.

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Find out more about our unique approach to brand fame driving ideas and what we can do for your brand or agency.

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