Boris “Break Glass in Case of Emergency”

We jumped on the political agenda and the chaos within the Conservative party for Riot Labs in the run up to the election - after new legislation on vaping was announced.

What we did

We jumped on the political agenda and the chaos within the Conservative party for Riot Labs in the run up to the election - after new legislation on vaping was announced. We championed the return of one of vaping’s bigger political advocates, Boris Johnson - dropping a life-size version of Boris in a glass case on Westminster Bridge that read: Break Glass in Case of Emergency. As simple picture story isn't always enough, so we got the van to "break down" in central London - which was shared on TikTok helping the stunt rack up thousands of views.

More of our international ideas

We've led more brand fame driving work than you can shake a pitchfork at, take a look for yourself!

Balls to Ikea

Raised awareness for Frankie & Benny’s new meatball recipe by taking on the nations favourite meatballs’s - IKEA's.

Welcome to Wroxham

We teamed up with quit smoking missionaries, Riot Labs, to help tell the story of Wroxham FC - the tiny Isthmian North League club who claim they missed out on Wrexham’s Hollywood owners Ryan Reynolds and Rob McElhenney’s investment by just ONE letter.

Pixie Lott x Labubu Dolls

Labubu lovers can bring their furry pals along for the exclusive gig - and discover Pix’s new song Coming of Age 🎵

Want to be famous?

Find out more about our unique approach to brand fame driving ideas and what we can do for your brand or agency.