Boris “Break Glass in Case of Emergency”

We jumped on the political agenda and the chaos within the Conservative party for Riot Labs in the run up to the election - after new legislation on vaping was announced.

What we did

We jumped on the political agenda and the chaos within the Conservative party for Riot Labs in the run up to the election - after new legislation on vaping was announced. We championed the return of one of vaping’s bigger political advocates, Boris Johnson - dropping a life-size version of Boris in a glass case on Westminster Bridge that read: Break Glass in Case of Emergency. As simple picture story isn't always enough, so we got the van to "break down" in central London - which was shared on TikTok helping the stunt rack up thousands of views.

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More of our international ideas

We've led more brand fame driving work than you can shake a pitchfork at, take a look for yourself!

Tyson Fury “Sexiest Athelete”

Forget the fancy PR stunts, sometimes a knockout poll can do the job. We ran a poll on the world’s sexiest athletes for Illicit Encounters, and when Tyson Fury came out on top we knew we were on to a winner.

Snug Launches First Sofa to Come with a Prenup

Snug launched their comfiest sofa ever - the Cloud Sundae. It’s that comfy, that in the event of a break-up the sofa would cause an argument on who gets to keep it.

GymNation Coolest Class in Dubai

We supported GymNation and their launch of the "coolest class" in Dubai.

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Find out more about our unique approach to brand fame driving ideas and what we can do for your brand or agency.

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