The brand fame experts
We're the global creative consultancy based in London and Dubai that makes brands famous.
Our Services
.jpg)
We’re the social-first for earned media pioneers.
In 2023 we saw the media landscape shift. All media outlets now have a dedicated team of social, audience and trend writers responsible for pulling content and news angles from what’s happening on TikTok, Instagram, X, and Reddit.
Since then we’ve been helping some of the biggest brands and agencies deliver social first creative that supercharges earned media. We fire-up Comments, Likes, Shares and Views that are the hottest digital currency for media.
We're famous for
Big Ideas
We're brave thinkers who deliver bold, insight driven ideas that are ingrained in culture - that don't just light up social media and land media earned coverage - but get shared, debated, and talked about down the pub.
Media Experts
We have decades of experience masterminding earned media strategies, crafting news angles, working with journalists and most importantly, we absolutely love pitching stories.
Collaboration
We're the most collaborative team in the industry. We've worked with over 50 PR, Advertising, and Social agencies selling white label creative and earned media strategies and we have our own brilliant partner agencies, TikScript, Pixel and Raspberry Ripple.
Campaign Delivery
We leverage all our expertise to plot integrated campaigns that make brands famous and the thing we're most proud of is how passionate we are about rolling up our sleeves and getting work out the door. Less talk, more action.
London Comedy Club’s “Botox Ban”
.jpeg)
London Comedy Club’s “Botox Ban”
We teamed up with London's iconic Top Secret Comedy Club to enforce the world’s first audience Botox Ban. Amid Brits' soaring love for Botox we claimed comedians are fed up with performing to frozen faces which are spoiling the atmosphere. The stunt went viral across the globe with the NY Post, Evening Standard and TimeOut propelling it on to the Morning Show in Australia and America's most popular chat show, The View, where Whoopi Goldberg debated it with the panel. It was rounded off with Britain's top comedian, Jimmy Carr, calling it a "fun PR stunt." Cheers Jimmy!
Pixie Lott x Labubu Dolls
Pixie Lott x Labubu Dolls
The music sector hasn’t really been our wheelhouse (or mine as I'm not cool enough) but we've seen a proper uptick in artists reaching out to us for ideas to help them launch their new single, album, tour - and go viral. I think it's an indication of how much the goalposts have changed on how to release music - especially for independents - and considering how we like to approach fame for brands.Jumping on trends, culture, and leveraging TikTok are all great tactics artists should be thinking about.
GymNation Coolest Class in Dubai
Welcome to Wroxham
.jpg)
Welcome to Wroxham
We teamed up with quit smoking missionaries, Riot Labs, to help tell the story of Wroxham FC - the tiny Isthmian North League club who claim they missed out on Wrexham’s Hollywood owners Ryan Reynolds and Rob McElhenney’s investment by just ONE letter. We phased out a 3-part mockumentary of the club, racking up over 500k views and landing heaps of media coverage including a segment on BBC Breakfast. Riot Labs used the partnership to target non-league football to help fans quit smoking, including declaring Wroxham FCs iconic 50-person Kenny Cooke stand smoke-free.
Snug Ace Queuing
Snug Ace Queuing
Snug wanted a summer stunt that put the sofa front and centre and targeted a London-centric audience. We served up an almighty prank, hijacking the infamous Wimbledon queue. Tapping into the social media frenzy for "hacks" we used stooges to bring a sofa along to queue in comfort, dialing up Snug sofa's modularity benefits. Our stooges posted on TikTok which went viral then Snug "sofa-queueorganically reacted" to the stunt with some old school press office (even though we set the whole thing up). Even BBC Breakfast wanted a slice... If you've got 2 mins, watch the wrap video - it's ace.
Meet our partners
TikScript
The TikTok first social, scripting, production and paid-for agency.
Press Box PR
The TikTok first social, scripting, production and paid-for agency.
Social first for earned thinking is the future for PR. TikScript is a longstanding Idea Farm partner behind some of our most famous stunts. The team handle social first scripting, production, editing and paid-for content strategies for brands.
PiXEL
The World’s first AI Influencer Talent Management Agency.
PiXEL
The World’s first AI Influencer Talent Management Agency.
AI Influencers are the next big thing in marketing. In November 2024, the Idea Farm group launch Pixel, the world’s first AI Influencer Talent Management agency to help brands navigate Gen-AI, connect with virtual talent and build bespoke AI Influencers.
Raspberry Ripple
The Creative Training experts that help supercharge your teams’ creative firepower.
Raspberry Ripple
The Creative Training experts that help supercharge your teams’ creative firepower.
Great ideas don’t just “happen”. Ideas need inputs. Our exclusive Creative Training partner, Raspberry Ripple, is the industry’s leading training partner - working with in-house teams and agencies to boost their creative firepower with creative tools and techniques that open the imagination.
What the biggest names in the industry say about us...
"Lewis is one of the most mischievous marketers I’ve worked with over the past decade. Never afraid to pitch brave ideas that make clients nervous, he has a natural talent for uncovering insights that lead to disruptive ideas that drive fame for brands - and I’m delighted the Idea Farm operation has expanded to the UAE and KSA."
"I’ve had the pleasure of working with and following Lewis’s career for over 16 years, from his early days at Frank PR, where his natural talent for PR was immediately evident, through his time as a client at Paddy Power, and more recently, since running his own agency. Lewis is what I’d call a true “old-school” PR. He has a rare mix of classic PR instincts, always spotting the perfect news angle, combined with a forward-looking creative approach that embraces new platforms and technology to keep clients in the spotlight and deliver standout results."
"What I love about the Idea Farm team is they don’t just pitch great ideas but they know how to roll-up their sleeves and get the work out the door. The team delivered some of Snug’s most disruptive, fame driving work with their unique social first for earned thinking which they’ve cracked before anyone else."
Want to be famous?
Find out more about our unique approach to brand fame driving ideas and what we can do for your brand or agency.
